Clear marketing messaging, well-planned campaigns, active engagement – these are some of the fundamental requirements of successful digital marketing campaigns. But at the heart of a truly strong online brand presence is good graphic design.
A great graphic design company plays an important role in helping businesses to translate brand ideas into aesthetically pleasing yet effective visuals.
A Picture Is Worth A Thousand Words
Yes, it’s a cliché but a picture does convey more than text. The work of a Corporate Identity Design Company, brand identity agency or logo design company in India is important because
- A brand’s visual imagery influences the perceptions of customers of it, as they help establish its identity, and communicates its values
- Visual content – ranging from YouTube videos to infographics – is used today in a variety of contexts as more and more people prefer such content
- Good graphics drive engagement on as most platforms prioritize photo-based content over others.
Starting The Search for A Rockstar Graphic Design Company
Picking the one right graphic design company among the dozens and dozens available can be a bewildering and challenging process, leaving marketers often stumped.
One of the ways to make this tough search easier is clearly articulate the following three important things before starting:
- Scope of project
- Expectations from the graphic design team (design style, outputs, level of support, time demands)
- Budget/time limitations
Once these elements are set down clearly, it’s time to look out for options and shortlist the ones that seem suitable. You can
- search online
- ask for references from your network or
- identify specific agencies from their work on other brands.
6 Things to Look at While Looking for the Right Graphic Design Company
Focus on these 6 aspects, and you will be on your way to identifying the best graphic design company for you:
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Portfolio
Look over carefully on the portfolio and evaluate the kind of work done. Try to map it against the required brief. The quality of execution can be a good indicator of the creative skills of the team and their delivery capability.
However, don’t just limit to the examples provided by them – take a look at the company’s website, go through its social media channels – you are likely to get a glimpse into their approach and style.
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Adequate Experience
The overall number of years the graphic design company has been operating is another important factor. An experienced team may be more effective as they may have a better understanding and may be able to provide better, faster outputs at lower costs.
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Subject Matter Expertise
Graphic design is a vast field. Social media graphics, logos, business cards – every different type of output requires specialized skill and not everyone may have it. So try to identify the extent of experience the graphic design company has in your industry, similar design projects, the style you need etc.
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Working Process
Don’t forget to inquire deeper into the working process of the graphical design companies you are evaluating. The company’s approach must focus on understanding your needs and remaining flexible while having the expertise to challenge you in case of any disagreements.
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Testimonials
Make it a point to ask for client testimonials or references if not made available. Your decision-making process will be benefitted by hearing from other companies who have worked with the team earlier. They can provide insights into working style, commitment levels and delivery standards.
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Reasonable approach to pricing
It makes sense to be on the same page regarding budgets as it can be a decisive factor. Graphic design companies, however, must be transparent in how they price projects and show flexibility.
Additionally, it is our due responsibility to tell you how can a bad design cost you. Here is an interesting take on how bad design can take a toll on your budgets!
